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In the 1990s, Emami launches another flagship brand under the Himani Umbrella, Navratna Cool Oil, and expanded production by opening its second factory, at Pondicherry. In 2006 the company decided to introduce a Health Care Division and a number of new brands of Ayurvedic OTC medicines. In 2006, J B Marketing & Finance Ltd., the erstwhile marketing company of the Emami Group merged with Emami Ltd.The introduction of new brands continued and the company extended its distribution network to South India, with Navratna spearheading the process. Among the brands created by the company, annual sales of Navratna are at Rs. and the total turnover of Emami including sales in domestic and export market stood at Rs 5.16 billion at the end of the fiscal year 2006-07. Emami is still led by Agarwal and Goenka, with the help of second generation directors from their two families and professional staff.In 1995, the partnership firm Kemco Chemicals was converted into a Public Limited Company under the name Emami Ltd. In 2000, with a view to concentrate on its core FMCG business, Emami's investment undertaking was demerged by issuing shares in Pan Emami Cosmed Ltd to shareholders of Emami. Emami Limited acquired a major stake in Zandu Pharmaceuticals Works Ltd, a century-old household name in India, for Rs 7 billion. The group recently moved to a new corporate office "Emami Tower" in Kolkata.In 2003 a new factory unit was set up at Amingaon, Guwahati. Emami added some of Zandu's prominent brands like Zandu Balm, Zandu Chyawanprash, Zandu Kesri Jeevan, Zandu Pancharishta, Sudarshan and Nityam Churna to its own range. In 2007, the company attracted controversy with an advertisement for its skin whitening cream for men, Fair and Handsome.In 2008, Emami acquired Zandu Pharmaceutical Works Ltd for Rs.730 crores.The company demerged Zandu FMCG into Emami and raised Rs.310 cr through QIP.This became a flagship brand and was extended to other products such as Boroplus Prickly Heat Powder.Emami brands started selling in all states of North, East and West India.

A chain of distributors was established and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states.The company has entered into an agreement with Mr Sanjeev Juneja to acquire his hair & scalp care business under the 'KESH KING' and allied brands.The acquisition marks Emami's foray in the Ayurvedic Hair & Scalp Care segment which is growing at a rapid pace.The company became debt free within 2 years of the Zandu deal.The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.

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